As the world’s search engine of choice, Google captures more than 92% of all search traffic, making Google Ads one of the best bets for business advertising. These ads can even show up at the top of a person’s search results, giving the business a jumpstart in traffic as potential customers search for what they sell.
That’s like getting on the first page on Google before your business gets a foothold in the search engine’s organic results. For new businesses, this platform can make the difference between success and failure.
It pays to find a marketing agency who understands how this platform works—or to do some research on your own. The trick in getting a healthy return on your investment (ROI) is to target only those people who are interested in what you’re selling.
Showing your ad to only narrowly specified sections of the general population can help you find your target customers. For example, if you sell high-end women’s shoes and handbags, you probably want to show your ads to those who identify as female. Unless, of course, you plan to advertise your wares as gifts during the season before Valentine’s Day, Christmas, and New Year’s Day.
Google Ads Product Range
With Google Ads, you can do that and more. Google’s data analysis program is so powerful that it can even target through behaviour. Here’s an example.
Let’s say you’re the shoe and handbag seller again. An unknown user gets online. He or she hasn’t signed in to Google, so the program doesn’t know their identity (The same is true for those who don’t identify certain demographic characteristics in their Google profile).
This user conducts an extensive search for women’s shoes and matching handbags. If you so choose, Google can identify this behaviour and show your ads to them as well. A smart advertising move, for sure. You always want to strike while the iron’s hot, as the saying goes.
If you want to track your results—and you should—Google’s pay per click ads are your best bet. Discover more about the benefit of using Google Ads for your next marketing campaign with the list of search engine advertising experts below:
Google Ads services
Google pay per click
Google online advertising
Google AdWords marketing
First page on Google marketing